Jamie smith Unit 1

Analyse how genre conventions have been used to create meaning in a media product you have studied (12 marks) One way media convention that has been used to create meaning in a media product is through characters characteristics. The way that character characteristics help to create meaning in a media product is because the character is able to determine how the scene is going to plan out. The reason for this is because if the characters are acting sneaky then the scene is most likely going to contain a horror or a scare scene. An example if this is in the opening scene of the movie 'Get Out' (2017), whilst the main character is walking through the streets there is a figure in the background who tries to stay hidden indicating that they are about to commit something to do with the main character.  - colour  - music  - lights

AM - Amplitude modulation      - Talksport - News UK FM - Frequency modulation      - Virgin radio - News UK DAB - Digital audio broadcasting Dedicated stations website Mode of address - Casual, conversational, informational Sound motif - Iden (small jingle) RAJAR -  Radio Joint Audience Research Below the line advertising - Suttle advertising  -

Hypodermic needle theory  - This theory theorises that audiences are essentially passive, and will readily absorb messages relayed to them by the media. - This means that, after watching a violent horror film or playing a violent POV shooter, audience members will be negatively influenced  - This presupposes that audiences are passive rather than active  Texas chainsaw massacre (1974) - Some people argue that, as a result of increasingly violent media, audiences are becoming more Desensitised  - that is, numbered by the effects of exposure Moral panic - Stanley Cohen - Someone, something ora group is defined as a threat to social terms or community interest. - The threat is then depicted is a simple and recognisable symbol/form by this media The stages of moral panic; - VHS is introduced. Audiences are now allowed to rewind and rewatch films - The Jamie Bulger case in the UK focused public attention on-screen violence - Mary Whiteho...