Jamie smith Unit 1

Advertising - Payment from brands in return for the placement of promotional material on pages or during production - could be in the form of commercial breaks or via product placement. Advertising can be considered in two different ways: Digital - Adverts during apps - Social media - Emails - Display ads - SEM - search engine marketing  Traditional  - Billboards - Buses - Radio - Trains - Posters - Magazine  - Newspapers - TV - Trailers Above the line advertising - Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet Distribution, Include two elements: - How a product or brand reaches an audience  - In marketing and promotion Media I consumed from 7pm to 9.30am  - Spotify - My computer - Clips from 1975 doctor who advert - School - Used computer - School and home Simulcasting When a media product ...

PSB - Public service broadcaster - BBC Commercial instituition - ITV PSB- BBC - Have no external adverts - only promote themselves - Political - Informative - Have Iplayer - Can't watch BBC live when they're live - but can when it's a big event - Doesn't have a +1 channel - Only provide original content - Airs show which arent copies of American shows - Attempts to reflect on what the diversity of the UK is at that current time Commercial institution - ITV - Have external adverts - Soaps - Talent shows - Has Iplayer - Can watch whilst they are live - Has a +1 channel Timeshifting +1 channels The channels which allow you to watch the same shows in the same order an hour later. BBC is not allowed to have any product placement so will take off the label or replace it with something else they make themselves. Both on radio and on television channels. Public service broadcasting - PSB - They are programmes made for the public and so have no...