Advertising and marketing
Advertising - Payment from brands in return for the placement of promotional material on pages or during production - could be in the form of commercial breaks or via product placement.
Advertising can be considered in two different ways:
Digital
- Adverts during apps
- Social media
- Emails
- Display ads
- SEM - search engine marketing
Traditional
- Buses
- Radio
- Trains
- Posters
- Magazine
- Newspapers
- TV
- Trailers
Above the line advertising - Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet
Distribution, Include two elements:
- How a product or brand reaches an audience
- In marketing and promotion
Media I consumed from 7pm to 9.30am
- Spotify - My computer
- Clips from 1975 doctor who advert - School
- Used computer - School and home
Simulcasting
When a media product is broadcasted both online and via a traditional medium at the same time. In television terms, it could refer to programmes being broadcast on two different channels (such as french open, tennis tournament)
Narrowcast channel - Channels that distribute special interest
Below-the-line advertising - The distribution of pamphlets, stickers, promotions etc. at the point of sale.
Simulcasting
When a media product is broadcasted both online and via a traditional medium at the same time. In television terms, it could refer to programmes being broadcast on two different channels (such as french open, tennis tournament)
Narrowcast channel - Channels that distribute special interest
Below-the-line advertising - The distribution of pamphlets, stickers, promotions etc. at the point of sale.
Don't forget to use the different text tools to highlight key words.
ReplyDeletePlease respond below in a reflection comment -
Why do you think it's important that products take advantage of both below and above the line advertising?
Miss C
Because it will allow them to reach a large number of customers to maximise coverage of their products
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