Kerrang!

                       ---- Website

Wasted talent ---- Magazine

                       ---- K! awards

- Was a weekly magazine but is now monthly 

- They work with other companies to help advertise their name and get their details out there 

Kerrang advertising 

- They have a youtube channel and multiple social media pages

- They use these to advertise their events 

- They can find out if people are interested through events on facebook

- Follows their colour schemes

- Can take them to other social media pages 

Market possibilities

The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off.

Circulation; The number of people that purchase a print product