Radio - Heart FM

How to listen to the radio

- Apps
- Websites
- Television
- Car
- Spotify

AM - amplitude modulation
FM - frequency modulation
DAB - Digital audio broadcasting
Dedicated station's website

Ownership

- Heart - Largest commercial radio
- Targets 25 - 44-year-olds
Reaches 9.7 million



Mode of address - The way which a media product speaks to, or attracts its audience
Sound motif - A sound effect or combination of sound effects associated with a particular setting, situation, character or idea
Ident - A short piece of audio or audio-visual content produced by radio or television stations to identify themselves.



RAJAR and Audiences 

RAJAR - Radio Joint Audience Research - They don't regulate radio


One reason why the listenership of heart FM has decreased is that most potential listeners that they are targeting their radio towards are beginning to listen to their own music instead of using radio, as a result, they are becoming less familiar with these stations and are not listening to them as frequently.





PSB has to be;
- Distinctive 
- Informative 
- Original