video games - Call of Duty

Ownership

Activision --> Call of duty --> Infinity war, Treyarch, Sledgehammer games

Advertisements
- They focus more on billboards than advertisements
- They put digital codes in certain places to increase coverage
- Simplistic in design
- They have a website which changes based on the game model

- Active/passive audiences

- Hypodermic needle - When the consumer acts in a way they have seen externally 

- Desensitisation

- Moral panic

Media theories
Mulbey
Gauntlett

Rating system









VSC - VIDEO STANDARDS COUNCIL; this is the regulator for video games, they use the PEGI rating system