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12 Mark question

Analyse how genre conventions have been used to create meaning in a media product you have studied (12 marks) One way media convention that has been used to create meaning in a media product is through characters characteristics. The way that character characteristics help to create meaning in a media product is because the character is able to determine how the scene is going to plan out. The reason for this is because if the characters are acting sneaky then the scene is most likely going to contain a horror or a scare scene. An example if this is in the opening scene of the movie 'Get Out' (2017), whilst the main character is walking through the streets there is a figure in the background who tries to stay hidden indicating that they are about to commit something to do with the main character.  - colour  - music  - lights
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revision

AM - Amplitude modulation      - Talksport - News UK FM - Frequency modulation      - Virgin radio - News UK DAB - Digital audio broadcasting Dedicated stations website Mode of address - Casual, conversational, informational Sound motif - Iden (small jingle) RAJAR -  Radio Joint Audience Research Below the line advertising - Suttle advertising  -
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Legal and ethical issues (Last question)

Hypodermic needle theory  - This theory theorises that audiences are essentially passive, and will readily absorb messages relayed to them by the media. - This means that, after watching a violent horror film or playing a violent POV shooter, audience members will be negatively influenced  - This presupposes that audiences are passive rather than active  Texas chainsaw massacre (1974) - Some people argue that, as a result of increasingly violent media, audiences are becoming more Desensitised  - that is, numbered by the effects of exposure Moral panic - Stanley Cohen - Someone, something ora group is defined as a threat to social terms or community interest. - The threat is then depicted is a simple and recognisable symbol/form by this media The stages of moral panic; - VHS is introduced. Audiences are now allowed to rewind and rewatch films - The Jamie Bulger case in the UK focused public attention on-screen violence - Mary Whiteho...
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video games - Call of Duty

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Ownership Activision --> Call of duty --> Infinity war, Treyarch, Sledgehammer games Advertisements - They focus more on billboards than advertisements - They put digital codes in certain places to increase coverage - Simplistic in design - They have a website which changes based on the game model - Active/passive audiences - Hypodermic needle - When the consumer acts in a way they have seen externally  - Desensitisation - Moral panic Media theories Mulbey Gauntlett Rating system VSC - VIDEO STANDARDS COUNCIL; this is the regulator for video games, they use the PEGI rating system
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Radio - Heart FM

How to listen to the radio - Apps - Websites - Television - Car - Spotify AM - amplitude modulation FM - frequency modulation DAB - Digital audio broadcasting Dedicated station's website Ownership - Heart - Largest commercial radio - Targets 25 - 44-year-olds Reaches 9.7 million Mode of address - The way which a media product speaks to, or attracts its audience Sound motif - A sound effect or combination of sound effects associated with a particular setting, situation, character or idea Ident - A short piece of audio or audio-visual content produced by radio or television stations to identify themselves. RAJAR and Audiences  RAJAR -  Radio Joint Audience Research - They don't regulate radio One reason why the listenership of heart FM has decreased is that most potential listeners that they are targeting their radio towards are beginning to listen to their own music instead of using radio, as a result, they are becoming less familiar with the...
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Newspapers

The reason circulation has decreased is because it is becoming more accessible to get the products online. Broadsheet - Formal - Factual - Political Tabloid - Less formal - More gossip-based                                        --- The sun News Corp --- News UK --- the times                                        --- The Sunday times The independent  - No longer a paper copy as of 2006 - They have tabs on the website to help their readers find what they want For tabloid newspapers, I would classify them as A/B audiences, the age is for 20-30-year-olds, Whereas for Broadsheet newspapers, I would classify them as C1 and C2, the age is for 40-60-year-olds. Graphs  The graph on slide 29 shows the comparison between peoples newspaper consumption betwe...
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Kerrang!

                       ---- Website Wasted talent ---- Magazine                        ---- K! awards - Was a weekly magazine but is now monthly  - They work with other companies to help advertise their name and get their details out there  Kerrang advertising  - They have a youtube channel and multiple social media pages - They use these to advertise their events  - They can find out if people are interested through events on facebook - Follows their colour schemes - Can take them to other social media pages  Market possibilities The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off. Circulation; The number of people that purchase a print product
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