video games - Call of Duty
Ownership Activision --> Call of duty --> Infinity war, Treyarch, Sledgehammer games Advertisements - They focus more on billboards than advertisements - They put digital codes in certain places to increase coverage - Simplistic in design - They have a website which changes based on the game model - Active/passive audiences - Hypodermic needle - When the consumer acts in a way they have seen externally - Desensitisation - Moral panic Media theories Mulbey Gauntlett Rating system VSC - VIDEO STANDARDS COUNCIL; this is the regulator for video games, they use the PEGI rating system